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Fuel Prices and Big Trucks: Are Folks being Penny Wise and Pound Foolish? Commentary from Tom Kontos
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posted by: Addy Ministrator   comments: 0
Aug31,2010

According to ADESA Analytical Services’ monthly analysis of Wholesale Used Vehicle 

Prices by Vehicle Model Class1, wholesale prices of full-size SUVs and pickups have 

fallen significantly over the last year, ostensibly because of higher fuel prices.  A 

question arises as to whether the fall in prices for big trucks is greater than what would be 

justified by rising fuel prices.  The analysis below shows that based solely on the rise in 

gasoline prices, the market may be overreacting to what many believe to be a “tipping 

point” as fuel prices reached the $4.00 range.  As such, the bursting of the truck “bubble” 

may be somewhat similar to what has been seen in other markets such as housing and 

stocks, where shrewd opportunists are often able to capitalize on undervalued assets. 

 

 

 

Apr-08 Apr-07 Differ 

Wholesale Used Vehicle Prices* 

Full-size SUV $12,383 $14,045 ($1,662) 

Full-size Pickup $10,397 $12,227 ($1,830) 

Fuel Prices ($ per gallon)** 

Gasoline (Regular) $3.603 $2.971 $0.63 

Diesel (On-Highway) $4.177 $2.811 $1.37 

 

# of Gallons to Breakeven 

Full-size SUV (Gasoline) 2,630 

Full-size Pickup (Gasoline) 2,896 

Full-size SUV (Diesel) 1,217 

Full-size Pickup (Diesel) 1,340 

 

# of Miles to Breakeven*** 

Full-size SUV (Gasoline) 39,446 

Full-size Pickup (Gasoline) 43,434 

Full-size SUV (Diesel) 24,334 

Full-size Pickup (Diesel) 26,794 

 

# of Months to Breakeven**** 

Full-size SUV (Gasoline) 39 

Full-size Pickup (Gasoline) 43 

Full-size SUV (Diesel) 24 

Full-size Pickup (Diesel) 27 

 

*Source: ADESA Analytical Services based on auction data. 

**Source: U.S. Energy Information Administration. 

***Assumes 15 miles/gallon average fuel economy for gasoline and 

20 mpg for diesel. 

****Assumes 12,000 miles per year or 1,000 miles/month.  

 

 

As the table shows, it would take over three years to offset the year-over-year “savings” 

in full-size SUV values with the increased expense of gasoline over the last year.  Put 

another way, full-size SUVs at auction were worth $14,045 in April 2007, when gasoline 

was selling for under $3.00 per gallon.  Their values have fallen by close to $2,000 as 

national average gasoline prices have risen close to $4.00.  At these rates, it would take 

around 40 months for the increased gasoline prices to eat away the savings on the 

purchase price of the SUV.  For completeness sake, I did similar calculations for 

permutations of SUVs and pickups running on gasoline or diesel.  With diesel prices 

rising more dramatically than gasoline prices in the last year, the savings on diesel 

powered trucks are matched after about 20 months of diesel cost increases. 

It should be noted that these calculations do not take into account the time value of 

money; that is, the savings on purchase prices for these vehicles are immediate, while the 

higher fuel costs would accrue over time.  To be fair, however, the calculations also do 

not include any potential future escalation in fuel prices either.  On the other hand, the 

calculations also ignore the increase in wholesale prices of compact cars, which have 

risen by 7.2% in the last year.  The vehicles are presumably being bought in place of big 

trucks and their increased cost should also be considered as part of the trade-off.  

Moreover, diesel vehicles may be fetching even less than non-diesels, which would 

render the payback period above for diesel trucks conservative. 

Despite their oversimplification, I hope these calculations are useful for dealers 

“shopping” for vehicles at auction and communicating to their customers.  To the extent 

that savings in SUV and pickup wholesale purchase prices can be passed on to 

consumers, the same payback period applies to the public.  Some SUV or pickup owners 

may wish to hold on to their vehicle based on this math, but consumers should 

nevertheless be made aware that if they were ever in the market for a used SUV or 

pickup, now may be the best time to buy one – even with higher gas prices.  

 

 

1 

The analysis is based on nearly seven million annual sales transactions from over 170 of the largest U.S. wholesale 

auto auctions, including those of ADESA as well as other auction companies. ADESA Analytical Services segregates 

these transactions using the J.D. Power and Associates Vehicle Segmentation Guide to study trends by model class. 

The views and analysis provided herein relate to the vehicle remarketing industry as a whole and 

may not relate directly to KAR Holdings, Inc.  The views and analysis are provided for general 

information only and their accuracy is not warranted.  The statements contained in this report 

and statements that the company may make orally in connection with this report that are not 

historical facts are forward-looking statements.  Actual results may differ materially from those 

projected in the forward-looking statements. 

 

 

 

 

 

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